November Day 2: Dwell in Beauty
Thu, Nov 17, 2022 11:00AM EST
Lot 327
2 Grace Drayton School Campbell's Soup Kids
Estimate: $200 - $400
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $25 |
| $300 | $50 |
| $1,000 | $100 |
| $3,000 | $200 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $500,000 | $25,000 |
| $1,000,000 | $50,000 |
| $10,000,000 | $100,000 |
School of Grace Drayton (American, 1877-1936). Group of two 1930s gouache on illustration board paintings depicting young children for Campbell's Soup advertising campaigns.
One titled "Dandy to Me," depicting a young child reading the latest stock news from a state of the art glass domed stock ticker machine, 1930. A surreal take on the 1929 stock market crash that led to the Great Depression, this work originally appeared in a 1930 Campbell's Soup advertisement in October 1930 above a poem that reads "The news that I’m reading look’s dandy to me. Like a plateful of Campbell’s Which fills me with glee."
One titled "Sand Man's Coming Soon," depicting a young, Dolly Dingle-type girl tucking her doll into its bed, ca. 1930s. Originally for a Campbell's Soup advertising campaign, the work is accompanied by text that reads "Not a drop of Campbell’s left upon her spoon, So the good old sand man’s Coming mighty soon!â€
Lot essay:
These two works are excellent examples of the Campbell's Soup Kids illustrations. The Campbell’s Soup Kids appeared in print ads in countless American mainstream publications such as The Saturday Evening Post. The brainchild of illustrator Grace Wiederseim Drayton, who debuted the first Campbell’s Soup Kid ad in 1904, the characters became so popular, that the company soon hired a number of illustrators to create ads in the manner of Drayton. It’s unknown whether Drayton herself is the illustrator of this example.
The Campbell Kids have been selling Campbell’s Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband’s advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim’s sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the “mother†of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalize on their popularity. Campbell’s gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes.
Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.
(Dandy to Me) Sight; height: 9 1/2 in x width: 8 3/4 in. Framed; height: 22 1/2 in x width: 19 in. (Sandman) Sight; height: 10 in x width: 6 1/2 in. Framed; height: 21 1/2 in x width: 17 1/4 in.
Please contact us for a detailed condition report. Please note that the lack of a condition statement does not imply perfect condition. Email condition@revereauctions.com with any condition questions.
One titled "Dandy to Me," depicting a young child reading the latest stock news from a state of the art glass domed stock ticker machine, 1930. A surreal take on the 1929 stock market crash that led to the Great Depression, this work originally appeared in a 1930 Campbell's Soup advertisement in October 1930 above a poem that reads "The news that I’m reading look’s dandy to me. Like a plateful of Campbell’s Which fills me with glee."
One titled "Sand Man's Coming Soon," depicting a young, Dolly Dingle-type girl tucking her doll into its bed, ca. 1930s. Originally for a Campbell's Soup advertising campaign, the work is accompanied by text that reads "Not a drop of Campbell’s left upon her spoon, So the good old sand man’s Coming mighty soon!â€
Lot essay:
These two works are excellent examples of the Campbell's Soup Kids illustrations. The Campbell’s Soup Kids appeared in print ads in countless American mainstream publications such as The Saturday Evening Post. The brainchild of illustrator Grace Wiederseim Drayton, who debuted the first Campbell’s Soup Kid ad in 1904, the characters became so popular, that the company soon hired a number of illustrators to create ads in the manner of Drayton. It’s unknown whether Drayton herself is the illustrator of this example.
The Campbell Kids have been selling Campbell’s Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband’s advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim’s sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the “mother†of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton’s designs were so popular that doll makers wanted to capitalize on their popularity. Campbell’s gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls’ clothes.
Today, Campbell’s Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.
(Dandy to Me) Sight; height: 9 1/2 in x width: 8 3/4 in. Framed; height: 22 1/2 in x width: 19 in. (Sandman) Sight; height: 10 in x width: 6 1/2 in. Framed; height: 21 1/2 in x width: 17 1/4 in.
Condition
Available payment options
Payment & Shipping
PAYMENT
Revere Auctions accepts wire transfers, checks (personal or business check in US dollars certified by a US bank, a cashier’s/banker’s check drawn on a US bank or US money order), cash (US currency not to exceed $10,000 in a single or multiple related payments). Visa, Discover, American Express or MasterCard may be used and are subject to a 3.0% convenience fee and are limited to purchases of $5,000.00 (total). Credit Card payments for jewelry and gold are NOT accepted. The purchaser’s obligation to pay immediately the full purchase price is absolute and unconditional and is not subject to any defenses, setoffs or counterclaims of any kind whatsoever. Revere Auctions is not obligated to release a lot to the purchaser until title to the lot has passed. The purchaser agrees to pay Revere Auctions handling charge of $30 for any check dishonored by the drawee.
SHIPPING
Revere Auctions does NOT offer in-house shipping. As a convenience to the Buyer, Revere Auctions will make a referral for packing and shipping. This is at the request, expense, and risk of the Buyer, and Revere Auctions assumes no responsibility for the items or the timing of delivery. Insurance for in transit items is the responsibility of the buyer. The buyer must reach out to a shipping company to arrange shipping.
The buyer must fill out and return the Shipping Release Form to info@revereauctions.com in order for their items to be released. This is to ensure that the won item(s) are given to the proper shipping company and reach their final destination safely. This form can be found here: https://www.revereauctions.com/wp-content/uploads/2022/07/ShippingRelease_Fillable2022.pdf
Here is a list of our preferred shippers:
UPS Store #2105
Contact: Ryan Wilson
Email: store2105@theupsstore.com
Phone: 651-642-5972
UPS Store #2158
Contact: Randy
Email: store2158@theupsstore.com
phone: 651-635-0636
UPS Store #5396
Contact: Seth
Email: store5396@theupsstore.com
Phone: 612-332-4117
Museum Services Inc
For shipping estimate please complete the following link:
http://museumservices.org/revere
For our full list of shipping referrals and information please see our shipping information page with more details: https://www.revereauctions.com/shipping-information/
Powered By
